RED DOT: BEST OF THE BEST
IVANHOE CAMBRIDGE OBSERVATORY AWARD
UDEM Design School Former Directors
ARJO'S FAVORITE AWARD
Réal is a safety bollard for pedestrian streets that allows a multitude of accessories to be attached, thus simplifying and harmonizing pedestrian areas while having a product identity that makes one think of a friendly character welcoming visitors. Cities worldwide are looking to improve urban living and create public spaces better suited for pedestrian activities : safer and beneficial, both environmentally and economically. Yet, the entrances to these areas often appear neglected. Concrete jerseys, trash bins and temporary signage are used as barriers to delimit the site. The absence of a coherent and well-thought-out urban furniture leads to an accumulation of disparate elements which often clutter the space. The utilitarian aspects are predominant and detrimental to welcoming visitors. Réal was therefore designed to help refurbish pedestrian sites and promote pedestrianization of urban centers thus contributing to a more sustainable life by delimiting the pedestrian area and making its entrances better identifiable.